loss leader

noun

: something (such as merchandise) sold at a loss in order to draw customers
loss-leader adjective

Examples of loss leader in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
In the latter scenario, stablecoins may well be used as a loss leader to expand the reach of a fintech’s offering, and domestic stablecoins will be issued to gain more control over the FX market and support local use cases. Christian Catalini, Forbes.com, 12 Aug. 2025 The streetcar was certainly a loss leader for Collier, but his business, of course, was real estate. Eric Duvall, San Diego Union-Tribune, 17 June 2025 Because of its size, and its ability to treat books as a loss leader, the company consistently undercuts cover prices that independent bookshops tend to stick to. Emma Alpern, Vulture, 25 Apr. 2025 It’s been common knowledge for a while that Apple TV+ is something of a loss leader for Apple. Brian Welk, IndieWire, 20 Mar. 2025 See All Example Sentences for loss leader

Word History

First Known Use

1917, in the meaning defined above

Time Traveler
The first known use of loss leader was in 1917

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Cite this Entry

“Loss leader.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/loss%20leader. Accessed 10 Sep. 2025.

Legal Definition

loss leader

noun
loss lead·​er
: something (as merchandise) sold at a loss in order to draw customers
loss-leader adjective
Last Updated: - Updated example sentences
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